During my time at the Philadelphia Eagles as a Graphic Design Seasonal Associate was being able to create illustrations and branding for the Kids Club Halloween Party. Scroll to take a look at the approval and
design process!
design process!
INITIAL SKETCH
After spending some time searching for inspiration and crafting mood boards, I took to doodling on my lined post-it notes. My concept was a ghost with an Eagles helmet on, illustrated in a simple style. The right to left is my initial sketch to the initial digitized version, coming to life in Procreate.
FINAL ILLUSTRATIONS
After creating my initial sketch, I recolored it in Adobe Illustrator, and threw on some texture in Adobe Photoshop. I wanted to keep the illustration style and colors light-hearted and sweet, with a touch of spooky and of course, Eagles.
AD CAMPAIGN
Once I had the illustrations completed and the look approved by the marketing team, I was able to build out the ad campaign. This process involved resizing and reworking the typography, illustrations, and logo to make sure they all worked together in a harmonious way. I opted for candy corn colors to keep the ads playful and eye-catching.
STADIUM BOARDS
An awesome part of this project was getting to utilize every board at Lincoln Financial Field to create a unique experience for the event itself. I had the opportunity to use the boards on Pepsi Plaza, all of the TVs on the main concourse, the inner bowl ribbon signage and endzone boards.
